Back in the good old 70's, our moms packed our pb and grape jelly sandwich, bag of fritos, three Chips A'Hoy cookies and a thermos of milk in this:
A metal lunch box and coordinating thermos embossed with the television heroes of our times. These lunch boxes rocked because they had pictures on all sides. Some of them featured characters who were slightly raised so that in moments of boredom, you could trace their figures with your fingers.
In those days, the best part of back-to-school shopping included standing before the lunchbox aisle in the five and dime and carefully weighing the pros and cons of each and every lunch box. Your mother stood there telling you to hurry up and just pick one for goodness sake, but you made sure to examine each one, looking at all the pictures on the sides, tops and bottoms and checking out the thermos inside. It was an agonizing decision, but finally, finally, you selected the one you were sure was the coolest lunch box there.
Your lunch box was a source of pride and entertainment. In the cafeteria during lunchtime, you would take your place at the long brown table with the attached round orange seats, open your lunchbox and prop it up in front of you so that it was on display for everyone to see. You would take out your thermos and pour your milk into the little cap that conveniently turned into a cup. Then you and your friends would entertain yourselves for the next 25 minutes by looking at everyone else's rig. You compared them. You envied them. You judged others by their lunchbox.
The sweetest and nicest girls in the class carried this:
The kid that loved to cream everyone in dodge ball carried this:
The girl who chased the boys around the playground, wrestled them to the ground and kissed them carried this (on account Bo and his hotness):
The cute blond boy carried this:
The cool girl whose parents let her watch adult TV shows while the rest of us were restricted to Zoom and Sesame Street had this one:
Some time during the early 80's a group of parents started an uproar about the danger of metal lunch boxes and they fell out of fashion. Seems they could be a "lethal weapon."
So manufacturers turned to plastic and vinyl and lunch boxes began their descent into boredom.
The hard plastic ones were still marginally cool. This was one of mine. I have a longstanding love affair with Star Wars. I had Star Wars bedsheets. I believed I was in love with Luke. When my mother got us lost while driving to my uncle's house I told her, "The stars will guide us."